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Beyond CDP with SAS

Marketers have a real need to corral customer data residing in disconnected silos both inside and outside their organization. According to Harvard Business Review, 73% of marketers want to use all available customer data, but only 18% can do so. A customer data platform (CDP) solves the underlying problem by providing marketers with a unified view of first-party customer data and giving them the ability to activate that data for customer engagement. The CDP capabilities within SAS Customer Intelligence 360 are designed to do this and much more—even enhancing and extending customer data activation beyond the CDP to include analytically driven, real-time personalization and automated delivery. Download this informative solution brief on the benefits of a modern CDP and SAS Customer Intelligence 360.

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Beyond CDP with SAS published by Thales Security

Businesses and governments rely on Thales to bring trust to the billions of transactions they have with people. Our identity and data protection technologies help banks exchange funds, people cross borders, energy become smarter, and much more. More than 30,000 organizations already rely on Thales solutions to verify the identity of people and things, grant access to digital services, analyze vast quantities of information and encrypt data.