Ulta Beauty
The largest US beauty retailer uses SAS Customer Intelligence 360 to create world-class customer experiences online and in stores. Read their story and get in touch with a SAS partner at Thales Security to discuss how you can create personalized experiences for your customers.
How does Ulta Beauty personalize its marketing?
Ulta Beauty utilizes SAS Customer Intelligence 360 to transform its extensive data into personalized marketing campaigns. By leveraging AI and machine learning, the company can provide targeted recommendations and optimize customer journeys, ensuring that marketing efforts resonate with individual preferences.
What role does data play in Ulta Beauty's marketing strategy?
With over 38 million loyalty members and a wealth of first-party data, Ulta Beauty faced challenges in accessing and mobilizing this information for campaigns. By partnering with SAS, they created a unified environment that allows for agile decision-making and effective campaign activation, significantly improving customer engagement.
What impact has SAS had on Ulta Beauty's marketing efficiency?
The collaboration with SAS has enabled Ulta Beauty to automate and personalize its marketing efforts, resulting in a 95% sales penetration from returning guests. This partnership has streamlined their marketing processes, allowing for quicker and more effective campaign execution while maintaining high-quality customer experiences.
Ulta Beauty
published by Thales Security
Businesses and governments rely on Thales to bring trust to the billions of transactions they have with people. Our identity and data protection technologies help banks exchange funds, people cross borders, energy become smarter, and much more. More than 30,000 organizations already rely on Thales solutions to verify the identity of people and things, grant access to digital services, analyze vast quantities of information and encrypt data.
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